What is lead generation?
Lead generation is the process of attracting and converting interested prospects (leads) into potential customers for your business. It’s all about identifying potential customers who may be interested in what your company has to offer and then turning that interest into concrete actions.
Lead generation is an essential strategy for businesses looking to grow and attract more customers. By applying effective techniques, you can generate valuable leads and convert them into loyal customers for your business.
The benefits of lead generation?
Effective lead generation increases your chances of attracting potential customers who are genuinely interested in your products or services.
Instead of haphazardly reaching out to people, lead generation focuses on attracting quality leads that are more likely to actually convert. By being more targeted, you save time and resources that would otherwise be wasted approaching people who may not be interested.
Lead generation and our approach
With 20 years of knowledge and experience, we know better than anyone else how to apply lead generation effectively for your business. We not only create valuable content that matches your target audience’s interests and needs to attract leads, but also build optimized and engaging landing pages to capture leads.
We also use social media to interact with and direct potential customers to your website and send personalized newsletters to nurture and convert leads.
What is remarketing?
Remarketing is a marketing strategy that allows you to reconnect with potential customers who have previously interacted with your business through your website, app or other digital content.
With remarketing, for example, we use ads to try to reach potential customers again who have already shown interest in your products or services but have not yet converted. This allows you to convince these potential customers to return again and make a purchase, for example.
The benefits of remarketing?
By showing targeted ads to people who have already shown interest, you increase the likelihood that they will come back and actually convert.
By repeatedly displaying you brand and message to potential customers, you reinforce recognition and awareness of your brand.
Because remarketing targets a hotter audience, the cost per conversion is lower leading to a better ROI on your marketing budget.
Remarketing and our approach
We like to use tracking pixels on websites to capture your visitors’ behavior and create target groups for remarketing ads. In addition, we segment your target audience based on their behavior to show relevant ads in search engines that match their interests and needs.
The ads we deploy are specifically designed to capture the interest of your target audience and encourage them to return to your website or online store.
